Judges’ Prize Categories

Businesses can enter themselves directly
for the Judges’ Prize in one
or more categories.


How to Enter

Submit an entry and our expert panel of judges decides the winners. You may enter up to two categories to increase your chances of winning.


Download and save the entry form to your computer before entering your details. We recommend using Adobe Acrobat Reader to complete the form to ensure details are saved correctly.

Check out our awards blog post for tips on putting in a winning entry.

The award categories are:
(click for details)

Judges will also be particularly looking for:

  • Exceptional customer delight and retention – with testimonials.
  • Evidence of staff training and development targeted at enhancing the customer experience.
  • Evidence that the customer is at the centre of business planning and management.
  • A real commitment to continuous improvement.
This award is for businesses that have been trading for less than 18 months. It might be an established product, a new product or service, a traditional concept or a business that has identified a gap in the market. It might be a new shop on the high street.

Judges will be particularly looking for:

  • Revenue and profit growth and/or other evidence of success, or results.
  • Evidence of planning, research, and of having established the business in response to a real customer need.
  • A strong vision.
Judges will be particularly looking for:

  • High quality food, innovative menus, and a commitment to excellence.
  • Fantastic service.
  • An amazing atmosphere!
  • Value for money.
  • The highest of standards in all aspects.
Judges will be looking for:

  • High quality drinks and refreshments, innovatively sourced, and beautifully kept and presented.
  • Fantastic service and a commitment to excellence.
  • An amazing atmosphere!
  • Value for money.
  • The highest of standards in all aspects.
Independent retailers are what makes town centres and local shopping special. Are you a treasured local retailer? Do you add that extra something to your location? The winner will be the business who has found their place as a dependable part of the community, and an asset to their location.

Judges will particularly be looking for:

  • Success! The business should be profitable and growing.
  • Commitment to the locality.
  • Evidence of customer delight – such as new business wins or exceptional customer retention.
The creative sector plays an ever-increasing role in the borough and the number of new and developing creative businesses is expanding. This award will recognise businesses who dare to think differently through their ideas, innovation and creativity. From architecture to advertising, the arts, antiques, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software, television and radio, the range of businesses that can enter this category is extensive.

Judges will particularly be looking for:

  • Rate of growth of key performance measures such as turnover, profit and volume.
  • Innovation and creativity!
  • Clear objective setting, strategy and planning,
Are you small but perfectly formed? Are you successful, nimble, responsive, and close to your customers? If you are a business with up to 10 employees, this category is for you.

Judges will want to see:

  • Revenue & profit growth and/or other evidence of success, or results.
  • Evidence of planning, research, and of having established the business in response to a real customer need.
  • A strong vision from an inspirational leader.
Are you a great employer? Do you have exceptional benefits for your staff? Have you got excellent staff retention? If so, you could be the winner of this award.

Judges will be looking for:

  • Exceptional staff loyalty and retention.
  • Staff development and training.
  • Staff reward and benefits packages.
  • Innovation in employment practice.
Not-for-profit businesses and charities make a growing and vital contribution to life in Hammersmith & Fulham.

Judges will want to see:

  • A genuine commitment to social objectives.
  • Local engagement – does your work deliver for local people, what difference do you make to local lives?
  • Success – profit may not be the goal, but judges will want to see you delivering against your objectives.
The use of new technologies today is key to moving ahead in a competitive market place and producing sound commercial and financial success.

Judges will particularly be looking for:

  • Technological innovation and creativity – what’s clever about your business?
  • Evidence of success – that your technology delivers a service people need.
  • Growth and scalability – can you be the next Google?
  • Evidence of customer delight – such as new business wins or exceptional customer retention.
The health and beauty sector ia a vital part of the support structure for the borough. As well as helping people look and feel amazing, these businesses – from beauty salons to osteopaths – will address all aspects of health and wellbeing.
Judges will particularly be looking for:

  • Rate of growth of key performance measures such as turnover, profit and volume.
  • Innovation and creativity.
  • Fantastic customer understanding and service.
  • A genuinely high quality service and product range.

There are a large number of businesses in the borough focused on design and interiors – helping people and businesses create fantastic spaces at home and work.

Judges will particularly be looking for:

  • Rate of growth of key performance measures such as turnover, profit and volume.
  • Innovation and creativity.
  • Fantastic customer understanding and service.
  • A genuinely high quality service and product range.
The borough’s vibrant arts scene and creative industries draw people to live and work here. Our new arts strategy aims to make H&F a national and international arts beacon, to stimulate more local artistic achievement and to open up the arts to everyone. This award will recognise the great work happening now.

Judges will particularly be looking for:

  • Engagement with local communities, going beyond the basics, and really reaching out to grow the numbers appreciating their efforts.
  • Innovation and creativity.
  • A real difference in terms of the offer – something special.
  • Excitement, novelty and surprise!


Closing date for Judges’ Prize entries is Friday 28 October 2016

All shortlisted businesses will be invited to attend the Awards Ceremony on Thursday 17 November where the winners will be announced.

Completed entries can be returned by email to ross@chartlane.co.uk, post or hand. Further details are on the entry form.



Download and save the entry form to your computer before entering your details. We recommend using Adobe Acrobat Reader to complete the form to ensure details are saved correctly.

If you have any difficulty downloading the form, please contact us.

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Organised By

Hammersmith & Fulham Council

Overall Sponsor


Ealing, Hammersmith & West London College

Category Sponsors


Dorsett Hospitality InternationalHorton and GartonMitieNatWestQueens Park Rangers FCWest12Westfield LondonKings Mall

Media Partners


HammersmithLondonLook West